Insights
What we are arguing about internally, written up. Sustainability, technology, delivery and where live experience is heading.
Nobody is flying to Geneva anymore
The motor show did not die of a pandemic. It died because manufacturers worked out they could own the moment instead of...
The show is the easy part
If a launch feels calm from the audience seats, that is not luck or temperament. It is the visible layer of several...
AI has not changed what we make. It has changed how fast we can be wrong.
The useful applications in live events are unglamorous, and the dangerous one is the render that cannot be...
The greenest stand is the one you build twice
Sustainability in live events is not a material you choose at the end. It is a structural decision you make in week...
If any of this is relevant to something you have coming up, we would rather talk about your project than write about ours.
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