Launching the supercar of SUVs, online

Aston Martin asked us to help debut their latest vehicle, the DBX707. But this was no ordinary launch event.

Billed as the supercar of SUVs, the DBX707 combines the style and sophistication of an Aston Martin with the high-performance DNA of a sports car. Technically advanced, elegantly executed and with a top speed of 193mph, it is a car that invites exploration. But with the launch set to stream live on the Aston Martin YouTube channel, it had to be just as powerful for those watching online as it was in the room.

That gave us a challenge: how to create a high-impact event that could do justice to the luxury and engineering prowess of the DBX707, even through a screen. With well known presenter Tess Daly confirmed as our host, we knew this had to feel like a broadcast moment.

We had 20 minutes to work with, which gave us time to dive into every aspect of the DBX707. Interviews, live presentations and detailed discussion of the car's key features were intercut with cinematic up-close footage including drone shots and wide-angle visuals highlighting the car's design and performance. We also made use of large LED screens, dynamic lighting design and multi-camera setups to bring every member of the audience into the room.

The broadcast gave Aston Martin fans across the world a first-person look at the DBX707 at the very minute of its launch. With over 500,000 viewers, the launch met every one of Aston Martin's KPIs.